All caps

All Caps plays on the dual reference of MF DOOM, the iconic hip-hop artist, and DOOM, a popular South African household insecticide brand. The concept also draws inspiration from Pinky and the Brain, a childhood favourite, adding a touch of nostalgia to the visual direction. Together, these references reflect the influence of hip-hop and African pop culture, while celebrating the everyday South African household items and cultural touchpoints we all recognise.